MG Windsor Pro Stars in Government's Incredible India Travel Series
JSW MG Motor India has partnered with the Ministry of Tourism's Incredible India campaign to showcase the MG Windsor PRO in a 3,000 km journey across southern India, marking the first collaboration between an electric vehicle brand and the government's flagship tourism initiative. The expedition, titled Watt's in the Wild Season 2, traverses heritage sites, conservation zones, and coastal communities from Mysuru to Kerala's coastal belt.
The series builds on Season 1, which saw the MG ZS EV complete a Himalayan ascent to Dirang Valley, demonstrating EV capability in extreme terrain. Season 2 shifts focus to cultural heritage and sustainable tourism, with episodes live on MG Motor's Instagram page and compiled on YouTube. Creative partner Ride The Route handles cinematic storytelling for the project.
The route covers Mysuru's royal heritage and wildlife conservation efforts, Bengaluru's urban transitions, Karnataka forests including Coorg, Chamundi Hills, and Wayanad, Kerala's heartland spanning Kannur, Thrissur, Palakkad, Kochi, and Alappuzha, coastal communities at Ponnani and Kuttiyoor, and agricultural belts growing rice, tea, and spices. The expedition positions the Windsor PRO as what MG calls "a quiet enabler of India's living traditions," normalising EV infrastructure in real-world travel while amplifying marginalised voices through this government-backed platform.
The partnership comes as the MG Windsor has emerged as the country's best-selling electric vehicle in calendar year 2025. JSW MG Motor sold 46,735 units of the Windsor during the year, overtaking the Mahindra XEV 9e, which sold 27,700 units, and the Tata Nexon.ev at 25,100 units. The Windsor accounted for 76.4 percent of MG's total EV sales and 66.24 percent of overall wholesales, including internal combustion engine models.
The Windsor was launched in September 2024 with sales beginning in October. In just three months that year, it crossed 10,000 units and maintained momentum through 2025. The model's success helped JSW MG Motor record 111 percent growth in EV sales compared to 2024, with total EV volumes reaching 61,171 units out of 70,554 total wholesales.
The Windsor PRO variant featured in the documentary series is priced at Rs 17.25 lakh ex-showroom, though buyers can opt for the Battery-as-a-Service model starting at Rs 12.25 lakh plus Rs 4.5 per kilometre.
The PRO version comes with a 52.9 kWh battery pack offering a claimed range of 449 km, compared to 332 km from the standard 38 kWh pack. Power output stands at 136 PS with 200 Nm of torque, channelled to the front wheels.
Key features include Level 2 Advanced Driver Assistance Systems, Vehicle-to-Load and Vehicle-to-Vehicle capabilities, a powered tailgate, and dual-tone interiors.
The top Essence Pro variant adds an 18-inch alloy wheels, a 15.6-inch touchscreen, panoramic glass roof, ventilated front seats, 256-colour ambient lighting, and a nine-speaker sound system.
The Windsor's design language, dubbed AeroGlide, blurs the line between sedan and SUV, while Aero Lounge rear seats recline to 135 degrees for what MG markets as business-class comfort.
The Incredible India partnership aligns with JSW MG Motor's stated commitment to strengthening the EV ecosystem through real-world demonstrations.
Managing Director Anurag Mehrotra described the Windsor as "a contemporary automotive marvel that has redefined the EV segment with its practicality, technology, and futuristic design" and credited it with "converting fence-sitters to proud EV owners."
The series demonstrates charging infrastructure viability across diverse terrain, from urban centres to remote agricultural and coastal regions.
Episodes showcase the Windsor PRO navigating varying road conditions while highlighting heritage destinations, artisan communities, and conservation initiatives across Karnataka and Kerala. The format aims to normalise long-distance EV travel while promoting domestic tourism and sustainable mobility.