Tata Sierra Arrives At Dealerships: Here's The Response [Video]
The Tata Sierra has hands down become the most viral and hit mid-size SUV in the Indian automotive market at the moment. No matter what, people just can't get enough of it. Now, recently, Tata Motors has started dispatching the display and test drive units to the dealerships across the country, and the response that the company has achieved is nothing short of overwhelming. Recently, a video has gone viral online which shows the mind-boggling number of people who recently came to check the Sierra at a Tata dealership.
This video showing the insane number of people at a Tata Motors dealership has been shared on Instagram by Motor Mitra on their page. In this short clip, we can note that the cameraman starts from the main gate of the dealership and shows the sheer number of people who came to check out the new Sierra. From what appears in the video, there are around 100-120 people on the same floor.
A number of them can be seen checking out the exterior and interior of this SUV. All four doors and the rear boot of the Sierra are also open. We can note people almost pushing one another to get a glimpse of the interior of this mid-size SUV. As for the dealership, it can be noted that it has been fully decorated with flowers, and a Rangoli made with flowers with the Sierra name is also present at the dealership.
Not only has the public given the Sierra a warm welcome, the dealerships across the country have also welcomed the Sierra in unique ways. Recently, another video became viral online in which Sagar Motors, a Tata Motors dealership from Noida, welcomed Sierra with a complete band with bagpipers and drums. There were a lot of dealership staff walking on the road with the Sierra in the middle.
Also, two people were seen standing out of the panoramic sunroof of the Sierra as well, with two Sierra-branded flags out of it. A number of Tata cars, including the Altroz, Nexon.ev, Curvv, and others, were also seen in the video following the SUV in the baraat.
Additionally, another video has been shared online in which a few women staff of the Tata Motors dealership were seen dancing to the beats of drums in front of the Sierra inside the showroom. There are a ton of videos online which people have shared showing how this SUV has been welcomed by different dealerships.
Currently, the mid-size SUV segment is ruled by the undisputed champion Hyundai Creta. It is then followed by the Maruti Suzuki Grand Vitara and newly Victoris. Now, after noting the grand success of the Sierra so far, it seems like this segment could see a new champion. Tata Motors, on the first day of opening the bookings for the Sierra, received over 70,000 bookings. This means that the Sierra could very likely take the lead in the segment if it delivers on reliability and after-sales service.