Windsor EV Leads Again As JSW-MG Motor's March 2026 Sales Grow 19 %
JSW MG Motor India closed March 2026 with wholesale dispatches of 6,528 units, a 19 percent year-on-year improvement over the same month in 2025. The number is the company's strongest March performance since the JSW Group acquired a stake in the business and the joint venture was formally renamed in 2023. The result extends a growth run that has seen MG post double digit year-on-year gains consistently since the Windsor EV entered the market in late 2023.
The Windsor EV has been the load-bearing model in this story. From October 2024 to September 2025, the Windsor sold 44,352 wholesale units, accounting for 61 percent of MG's total volumes across that 12-month window. Monthly figures tell the same story: 4,741 units in September 2025, 4,445 in October, 4,025 in November, 3,596 in December, 2,567 in January 2026, and 2,599 in February.
The gradual monthly decline reflects a cooling of early demand rather than a structural problem. The Windsor remains the single highest-selling model in the portfolio by a considerable margin. The Comet EV, the brand's compact urban electric car priced between Rs 7.99 lakh and Rs 10.57 lakh, contributed 699 units in February and has been a steady contributor across recent months, posting 140 percent year-on-year growth in that month.
Alongside the EVs, the Hector has made a notable comeback. In February 2026, the Hector sold 1,204 units, a 133.8 percent year-on-year jump from 515 units in the same month the previous year, and a 260 percent month-on-month spike from 334 units in January.
Part of this is explained by March discounting. In March 2026, the pre-facelift Hector carried a retail incentive of Rs 1,05,000, an exchange bonus of Rs 20,000, and a loyalty bonus of Rs 20,000, bringing total savings potential to over Rs 1,45,000.
The Hector Facelift Diesel MT carried a more modest Rs 50,000 retail incentive plus Rs 40,000 in exchange and loyalty benefits. That level of discounting changes the effective on-road price substantially in a segment where competition from the Hyundai Creta, Kia Seltos, and Tata Harrier is intense.
The ZS EV, positioned between Rs 18 lakh and Rs 21 lakh, has been more inconsistent. It sold 1,093 units in January 2026 and 344 units in February, a pattern that reflects the model's dependence on fleet and corporate buyers rather than consistent retail demand. The ZS EV also carried a Rs 20,000 retail incentive plus Rs 40,000 in combined exchange and loyalty bonuses through March.
JSW MG Motor India has implemented a price increase of up to 2 percent across its standard portfolio from April 1, 2026, citing rising input costs. The MG SELECT portfolio, which includes the flagship Cyberster electric roadster and the MG M9 premium electric MPV, sees a steeper hike of up to 7 percent from the same date.
For the Windsor EV buyer, a 2 percent increase on the current price range of Rs 14 to Rs 18.50 lakh translates to an on-road impact of roughly Rs 28,000 to Rs 37,000 depending on the variant. For the Comet EV, the same percentage means a change of around Rs 16,000 at the base variant level.
With the Gloster recording zero sales since late 2025 following its discontinuation, the gap in MG's ICE flagship line-up is now being filled by the incoming Majestor. Expected to launch in April 2026 with deliveries beginning in May, the Majestor will compete with the Toyota Fortuner, Jeep Meridian, and Skoda Kodiaq in the full-size SUV segment.
MG's EV segment contributed 3,642 units in February 2026, representing 73 percent of the brand's total monthly sales, a ratio that underscores how heavily the company's market position now depends on its electric line-up holding ground.