Maruti Suzuki Victoris Crosses One Lakh Sales Milestone In Just Nine Months
Maruti Suzuki has recorded a significant sales milestone with the Victoris SUV. Launched in September 2025, the midsize SUV surpassed the 1 lakh unit sales mark in just nine months. By the end of May 2026, total sales stood at exactly 100,165 units. This rapid adoption makes the Victoris the fastest vehicle in the company portfolio to reach this figure, outpacing the popular Grand Vitara. The new SUV now accounts for a solid 14 percent of the total utility vehicle sales for the brand.
With prices starting at Rs 10.50 lakh, the Victoris stepped into a highly competitive segment dominated by the Hyundai Creta, Kia Seltos, and Honda Elevate. Achieving one lakh sales in such a short span highlights strong consumer acceptance across multiple demographics. The numbers reflect a clear shift in buyer preference towards vehicles offering a mix of premium features, hybrid fuel efficiency, and established aftersales support through the Arena dealership network.
A major driver of these sales volumes is the diverse powertrain line-up. Buyers can choose from a naturally aspirated petrol engine, a strong hybrid, and a factory fitted CNG option. The standard 1.5 litre K Series petrol engine produces 103 hp and is available with either a five speed manual or a six speed torque converter automatic transmission. For those seeking maximum efficiency, the 1.5 litre strong hybrid variant generates 116 hp and pairs with an e-CVT gearbox.
The strong hybrid model has gained significant traction due to its claimed fuel efficiency of 28.65 kmpl. In a market sensitive to running costs, this figure presents a compelling alternative to diesel engines. The CNG variant, producing 89 hp and offering 27.02 km per kg, caters heavily to budget conscious commuters. Furthermore, the inclusion of an All Wheel Drive option gives the Victoris a distinct advantage over most of its front wheel drive rivals, appealing to buyers who tackle rough terrain.
Beyond the engine options, the Victoris attracts buyers with a heavily equipped cabin that rivals higher priced competitors. The dashboard features a 9-inch SmartPlay Pro Plus touchscreen infotainment system with wireless Apple CarPlay and Android Auto. Top variants include a panoramic sunroof, ventilated front seats, and a 360-degree parking camera that makes navigating tight urban spaces much easier.
The inclusion of a heads up display and a fully digital instrument cluster adds to the premium feel of the interior. Maruti Suzuki has also focused on material quality, utilizing soft touch plastics and premium leatherette upholstery on the top trims. These additions show a clear intent to move away from the purely budget conscious image associated with older Arena models, capturing buyers who want modern convenience alongside reliability.
The Victoris marks a turning point for Maruti Suzuki in terms of perceived and tested vehicle safety. The SUV scored a full five star safety rating in both the BNCAP and GNCAP crash tests. This addresses a long standing consumer concern regarding the structural rigidity of the brand vehicles.
The standard safety equipment list is comprehensive. It includes six airbags, electronic stability program, traction control, hill hold assist, and ISOFIX child seat mounts right from the base variant. Higher trims come equipped with Level 2 Advanced Driver Assistance Systems. The ADAS suite is calibrated well for local traffic conditions, offering features that do not feel overly intrusive during daily urban commutes.
While the Victoris scores high on efficiency and safety, it is not targeted at driving enthusiasts. The naturally aspirated engine feels adequate for city traffic but requires careful planning for highway overtakes.
The powertrain focuses entirely on fuel economy and smoothness rather than aggressive acceleration. Buyers looking for the punchy mid range torque of a turbo petrol or diesel engine might find the Victoris slightly lacking.
However, the SUV makes up for this with exceptional ride quality. The suspension setup is tuned to absorb broken roads and deep potholes effortlessly. It remains composed at highway speeds, and the steering offers a predictable, light feel that makes manoeuvring through tight city streets easy.
The strong hybrid variant enhances this comfort further by rolling off silently in EV mode, providing a seamless and refined driving experience. The interior of the Victoris offers a premium appeal, even though the rear seat space feels slightly tight when accommodating three adult passengers.