Maruti Victoris + Grand Vitara + Hyryder Outsell Kia Seltos And Hyundai Creta Combined
The mid-size SUV segment has become intensely competitive in recent years. It now has a wide range of well-packaged, cleverly priced products from various manufacturers. The mix even includes badge-engineered products like the Maruti Suzuki Grand Vitara and Toyota Hyryder. Maruti, in fact, has two products in this segment- the Grand Vitara and the Victoris, both of which share their powertrains with the Hyryder. In April 2026, the combined sales of the Victoris, Grand Vitara, and Hyryder were more than those of the Kia Seltos and Hyundai Creta.
The Seltos and Creta share their powertrains and several of their components. In April, Hyundai posted sales of 15,291 units of the Creta while Kia sold 10,566 units of the Seltos. Together, these SUVs sold 25857 units.
On the other hand, Maruti Suzuki sold 7,718 units of the Grand Vitara and 13,701 units of the Victoris during the same period. Toyota added 9,115 units of the Hyryder to the tally. Combined, these three SUVs sold 30,534 units- around 18.1% more than the Korean duo’s April numbers.
Now let’s zoom in. The Hyryder sold 4,642 units in April 2025, marking a 96% year-on-year increase. The acceptance for the strong hybrid powertrain has also had a significant leap upward.
The Grand Vitara’s April 2025 numbers stood at 7,154 units. The sales have only grown by 8%. Maruti Suzuki’s second mid-size offering- Victoria- was launched only in September 2025. Calculating a year-on-year growth/decline wouldn’t really be possible at this point. But the Victoris is silently becoming one of the best-selling models in this segment.
Now the Koreans. In April last year, Kia had sold 6,135 units of the Seltos. This year, the numbers have grown by 72%. This growth needs to be attributed to the new, second-generation Seltos that was launched in early January this year. The new SUV has a more stylish, upmarket design, better cabin experience and larger overall proportions. It is based on the carmaker’s third-generation K3 platform. The previous model used to be underpinned by the K2 architecture.
The Creta, on the other hand, posted a year-on-year decline of 10%, as it had sold 17,016 units in April last year. The recent mid-size SUV launches, particularly the new Seltos, have made the outgoing Creta show its age. The same seems to be reflecting in sales as well. Even so, it continues to dominate the compact SUV segment, and posted the highest monthly sales of all five SUVs here.
The next-generation Creta, expected in late 2026 or early 2027, will address these concerns and pump more appeal into this SUV. It will be larger, will have a new design and better cabin and likely see the addition of a new strong hybrid powertrain. This time, it took all three of the other SUVs to beat the Korean duo in sales.
The Victoris, Grand Vitara, and Hyryder share the same set of powertrains. These include a 1.5-litre naturally aspirated mild-hybrid petrol engine, a 1.5-litre strong hybrid petrol engine running on Atkinson cycle, and a CNG dual-fuel option.
Similarly, the Seltos and Creta come with identical engine options- a 1.5-litre naturally aspirated petrol, a 1.5-litre turbocharged petrol, and a 1.5-litre turbocharged diesel. While the Maruti and Toyota models continue to be petrol-only, diesel as a fuel, still enjoys good acceptance among mid-size SUVs. The Creta and the Seltos offer a frugal diesel engine that continues to sell well.